DFDS Ferry A to Z - Campaign

DFDS Ferry A to Z, advertising campaign, camille obligis, endivemole

Experimental typography: using a specific environment (indoor or outdoor) I had to design a range of letterforms. I decided to use my trip back to France with DFDS Ferries to find the alphabet on the boat and used this experiment to create an advertising campaign for the ferry company. The idea behind the campaign is that the Ferry company covers your trip from A to Z; the S for Service, the F for Food and so on.