The Eastbourne Boxing club aims to reach a local audience in Eastbourne and the surrounding areas. I looked at what other sport clubs were doing in the town as well as other boxing clubs in England. In order to make the club approachable and accessible to a wider audience, I decided to take the route of content humanisation. The social media accounts focus on day-to-day activities such as training sessions as well as boxer success. In order to increase Google ranking and increase awareness of the club in the local area, I also redefined the SEO and mailing strategy.
Social media strategy and management
Event social media management
Collaborating with local businesses
The Eastbourne Boxing Club has increased its Facebook following and the page sees more and more interaction. It is surpassing most local sports clubs in term of interactions and likes. The club’s events see even more attendees and thanks to my marketing consultancy, VIP tables at the events are snapped up ahead of time and more businesses are willing to be involved with the club.
28% Organic Growth
54% Local audience
87% UK audience
30 Average reaction & clicks per post
435 average reach per post
If you are interested by enhancing your marketing activities, contact Camille today.