TIMBERLAND "EVERYONE'S BEST FRIEND"
Advertising campaign / Print / Edition
The concept was to create a campaign that used an animal and a pair of shoes. I chose to comply Timberland's brand and dogs. Dogs are loyal and faithful, alike Timberland' shoes who are renown for their legacy of outstanding quality.
It is a brand that inherits from a strong history with the outdoor but that also now attracts the younger, metro consumer. This shoe is everyone's best friend, as much as a my dad who is a roofer and uses them to work as well as my boyfriend who walks in the street with them because they are so comfy and qualitative.
With Timberland' shoes you develop a long life friendship, which is why Timberland' shoes are everyone's best friend, even your dog.
Once you go Timberland, you never turn back.